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The Brampton Beast partnership with the Canadiens is a win-win

Last May, the Montreal Canadiens announced that they acquired the ECHL's Brampton Beast. But what does this new partnership mean for both franchises?

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A few months ago, it was announced that the Montreal Canadiens had acquired the Brampton Beast as their ECHL affiliate. The ECHL is the premier "AA" league in North America.

With this new partnership, the Beast not only partner with an NHL team, but also the Canadiens' AHL affiliate St. John's IceCaps.

Typically in any NHL/AHL/ECHL model, the best players are obviously with the NHL club, middle of the pack play for the AHL team, and the bottom third of players in the organization play for the ECHL team. The ECHL is a terrific league for developing up-and-coming players, giving those players ice time and experience.

Typically in the ECHL, the team will be made up of prospects no longer playing with their Major Junior squad, and learning what it takes to play pro hockey, as well as a few vets who've played in 'the show.'

The Beast are still currently working out their 2015-2016 roster, but they already have a lot of talent. The likes of Francis Meilleur - a Canadian-born defensemen coming back from playing in Europe, and Scott Howes - the franchise leader in points per game - are both set to return.

As is captain Cal Wild, who enters his second season as Beast captain.

Brampton, who were previously affiliated with the Tampa Bay Lightning, are obviously greatly benefiting from this new partnership with the Habs.

The Beast have one of the most reputable organizations in hockey supporting their team, as well as providing financial and organizational structure. The new deal really gives the Beast additional credibility to their brand, which is something they had been looking for since they joined the league last year.

But perhaps the biggest benefit for the Beast is the wealth of talent in the Canadiens organization. Who knows, we might see the likes of Zach Fucale, Mike McCarron, or Tim Bozon don the Beast jersey at some point in their careers.

Brampton isn't the only winner in this deal, though.

Montreal formerly was affiliated with the Wheeling Nailers, and they shared that affiliation with the Pittsburgh Penguins, which limited the amount of roster positions the Canadiens could use.

Now, the Canadiens have added an additional team full of talented players to their organization. Brampton finished seventh in the Central division of the Western conference last year, meaning they finished 25th out of 28 teams in their inaugural season.

But the Canadiens know how to win, and will hopefully bring that element of winning to the Brampton Beast.

As expected, the Beast had a tough inaugural season, but with a new coaching staff, as well as a new roster, it could very well be a very successful season for the Canadiens' new affiliate next year.