Canadiens unveil new marketing slogan, get set for the season

"Raise the torch" is the new slogan for the Habs, replacing last year's "Rise together".

It didn't take long for the Canadiens to roll out their new marketing slogan. Here are the Bell Centre workers getting set for the season as the team promises to "Raise the torch".

Do you like the new slogan?

I'm ambivalent24

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