While last season was one of the worst in franchise history, the Montreal Canadiens still maintained their place as the NHL’s second-most-valuable franchise, valued at $1.12 billion.
The 2015-16 season is not the kind of product that will grow a brand’s value (and it didn’t as the Canadiens experienced a 5 percent loss in value last season, after surging with an 18 percent increase the previous season), which could have led to the Leafs regaining their place as Canada’s most valuable hockey franchise, but their franchise also lost value last season, decreasing four percent down to $1.1 billion.
The New York Rangers still retain the top spot, at a worth of $1.25 billion, and a league-high $219 million of revenue generated in 2015-16.
Here’s a complete breakdown of the Forbes evaluations. Some notables include the Florida Panthers who grew by 26% last season, for the highest jump in value for any NHL franchise in 2015-16. Also of note is the fact that franchise values decreased in all Canadian markets last season, but this makes sense given no Canadian team made the playoffs last year.