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Canadiens owner Geoff Molson does the Ice Bucket Challenge

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Everyone is getting in on the action!

Richard Wolowicz

Truly everyone is getting in on the act with the Ice Bucket challenge to benefit ALS, known colloquially as Lou Gerhig's disease, as even owner of the Canadiens Geoff Molson dumped a bucket of ice water over his head to raise awareness for the current campaign going on to raise money.

You have to wonder if Molson's example will be followed by other NHL owners, but what I'm really hoping for is that Gary Bettman follows in Roger Goodell's footsteps and takes part.

Molson tagged Youppi to take part, which means hopefully Habs general manager Marc Bergevin is able to get his revenge for this:

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To learn more about ALS, and to donate to the cause, please click here.

We have some special plans for the Ice Bucket Challenge here at EOTP, so stay tuned over the next couple days for all the details.